Lessons I learned after wasting my time to only get mediocre to bad advice.

Liah Yoo
4 min readFeb 25, 2021

I’m comfortable doing things alone. I’ve been able to build more than 1.1 million subscriber base on YouTube by constantly inventing and reinventing myself without having a role model per se nor an outside counsel. I built KraveBeauty from scratch, completely bootstrapped, with no investors, no board members, no advisors, no co-founder, no executive team to this day. This wasn’t intentional but as a natural introvert, figuring things out myself was the way I could keep my own sanity. One can argue that it’s better to bring…

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Liah Yoo

CEO/Founder of KraveBeauty, YouTube Content Creator with 1M+ in following