Transitioning from founder to CEO, the realest story you’ll ever hear.

Liah Yoo
6 min readDec 5, 2020

Many founders are thought to be visionaries. They set out to be the problem solver, innovator, inventor, and creative to build and design the future they so wanted to have for themselves and for others. It’s funny how it’s become a de facto where the founder becomes the CEO. That’s when everything and anything could go wrong and no one prepares you for it. Or at least I didn’t get the memo.

When a visionary becomes a CEO with no experience, it’s like someone who wants to go on a road trip to Alaska but has no experience in driving. So the journey becomes less about what the future would look like in Alaska, but all about “how the f*ck do I drive this car? Where’s the gear, what does an autopilot mode do, how many seconds do I stop for at the stop sign?” You get so caught up in figuring out the operations that you lose sight of where you were initially set out to go, or at worst, why you started to dream about Alaska in the first place. And when you finally get to Alaska, you’re just exhausted.

When a visionary becomes a CEO with no experience, it’s like someone who wants to go on a road trip to Alaska but has no experience in driving.

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Liah Yoo
Liah Yoo

Written by Liah Yoo

CEO/Founder of KraveBeauty, YouTube Content Creator with 1M+ in following

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